Use Squarespace for Your Coaching Business (Features You Can’t Miss!)
Wondering if Squarespace is the right platform for your coaching business? You’ve probably seen a ton of website builders claiming to be the “best” for coaches, but here’s the good news. Squarespace has everything you need to grow your business and make it easy for clients to find, book, and work with you.
Today, I’m diving into how to use specific features Squarespace offers to build a beautiful and effective website for your online coaching business.
Creating a website is one of the most impactful moves you can make as an online coach. Your website is a space where clients come to learn about your services. It’s important that it engages and supports your client’s journey with you. Essential Squarespace Features for Coaching Websites
Squarespace is a complete toolkit that comes with essentials. Think of it as your one-stop shop for building a site that works to attract and book clients.
Using Squarespace as your website builder platform, you will have access to the features below:
Scheduling Integration
Member Areas
Online Course
E-commerce (i.e. to sell your digital products)
Email marketing and much more.
Imagine having a Squarespace website that’s already optimized for coaches. With a ready-to-go coaching website template, all you need to do is plug in your images and content. That’s it! No stress, no complicated setup. just a beautiful, professional website that’s all yours. Head over to our Template Shop and find the perfect coaching website template that’s made for YOU!
NOW LET'S LOOK AT how to use Squarespace’s unique features to bring added value and engagement to your clients.Streamline Your Scheduling and Client Bookings
Managing appointments can be time-consuming, but Squarespace offers seamless integration with scheduling platforms. Acuity, now fully integrated into Squarespace Scheduling, is designed for service-based businesses and offers flexible plans. Embedding your calendar directly on your site allows clients to easily book sessions without needing extra steps. This feature is especially beneficial as it reduces the back-and-forth communication that can take up your valuable time.
Here are some key features that coaches can leverage:
Automated Communications: Acuity’s automated emails include reminders, follow-ups, and confirmations, minimizing no-shows. You can personalize reminders to include session details, any necessary preparation instructions, and even follow-up messages that help clients stay engaged.
Simple Payment Collection: Integrated payment options, including Stripe, Square, and PayPal, make payment processing easy and secure. Clients can pre-pay or make deposits, which is especially useful for coaching packages or consults.
Integrations with Video Conferencing: Acuity connects easily to Zoom, GoToMeeting, and other platforms, so clients receive direct links for virtual sessions.
Custom Forms: Collect intake information through customizable forms, giving you insights into your clients' needs before the session even begins.
Packages, Gift Certificates, and Subscriptions: You can create packages and memberships that let clients book multiple sessions in advance or as part of a subscription, perfect for long-term coaching engagements or multi-session packages.
Sync to Your Calendar: You can sync the Squarespace scheduling app to your personal or business calendar. This feature keeps everything in one place, so you can see new appointments, reschedules, or cancellations without needing to log into your website each time.
You can easily integrate Squarespace scheduling into your Squarespace website as a standalone scheduling page or as a scheduling block, a booking button or a booking bar on your website’s page. For those who want their appointment page to be private, you can also generate a direct link and send the clients to a specific appointment page.
Squarespace Member Areas
Squarespace’s Members Area is perfect for coaches who want to offer exclusive materials, such as a mini-course, downloadable resources, or special video content that only members can access. This feature provides a private space that clients can access after signing up.
For example, you could offer a monthly webinar, members-only workshops, or downloadable worksheets to help clients implement what they learn in coaching sessions.
From my experience, setting up Member Areas allows you to create different access levels. This means you could offer introductory content to new clients and more in-depth sessions for ongoing clients, all from the same space.
You can set up free memberships, as well as paid memberships such as a one-time fee or recurring payment (subscription). You can offer monthly, quarterly, or annual subscriptions and let clients pay securely via credit card or PayPal.
One of the standout features of Squarespace’s Member Area is the ability to create personalized profiles for each client. You can gather important information about each member, track their progress, and even offer tailored content that matches their goals and preferences.
Whether you’re offering group coaching sessions, private consultations, or self-paced learning, Member Areas ensures that only the right people can access your content!
Hosting Your Online Course
If you’ve been thinking about sharing your expertise through an online course, Squarespace can be a perfect platform to help you get started. For online course creators, Squarespace provides a seamless setup for sharing content, accepting payments, and even managing membership access without needing a handful of third-party tools.
Here’s a quick rundown of what you can do with Squarespace’s course page:
Course Overview: This is where you can introduce your course and give students a preview of what they’ll learn in each module or lesson.
Progress Bar: Squarespace includes a handy progress bar so students can easily track how far they’ve come and what’s next.
Flexible Payment Options: You can set up different payment plans, whether you want to charge a one-time fee or offer a subscription model.
Customizable Design: From colors to fonts, you can personalize your course page to fit your brand and make it look cohesive.
Video Embedding: Easily embed videos from platforms like YouTube or Vimeo, keeping all your content in one place.
Creating your course page is super simple. Just hop into your Squarespace dashboard, select "Website" and then "Pages." Click the "+" icon next to "Pages" to add a new one. Scroll down until you find "Course Page" under the collections section, and select it.
From there, you can add as many lessons and modules as you need, along with customizing colors, text, and content. It’s all set up to be as flexible as you need so you can make it your own!
Selling Your Digital Products on Squarespace
Isn't it interesting how often we overlook the potential of selling digital products to boost business revenue? Many entrepreneurs focus solely on physical goods, but digital products like ebooks, workbooks, or courses, can not only solve customer pain points but also establish you as an authority in your niche.
But, have you ever wondered if Squarespace is the right platform for selling digital products? You might have heard that it's primarily for simple websites or blogs. In reality, Squarespace can be a fantastic choice for digital entrepreneurs. Take the Will-Myers website, for example. Will has cleverly crafted an online store using Squarespace to sell his own Squarespace plugins.
And the good news is that you don't need to opt for the e-commerce plans on Squarespace to start selling. With just a Business Plan Subscription, you're good to go.
The Business Plan includes a shop feature where you can sell both physical and digital goods. Yes, there's a 3% transaction fee per sale, but this fee is manageable and shouldn't put a dent in your profits. As your sales grow, upgrading to an e-commerce plan becomes a viable option.
Setting up your store on Squarespace is very straightforward.
Head over to your Squarespace dashboard and click on “Pages”.
Under “Collection”, choose “Store”.
Once your store is set up, you can start adding products. For digital products, select “Digital” and follow the simple prompts to get everything up and running.
Remember, digital products are typically delivered via a link sent to the buyer's email. This link will direct them to a page where they can either download the product or access it directly.
Client Invoicing
One common issue many coaches face is juggling project management and invoicing without breaking the bank. Squarespace's invoicing feature is a handy tool that can serve as a client portal, especially if you're just starting or working with a tight budget.
With Squarespace, you can easily set up a project, and add your clients to the portal, They’ll receive notifications about project updates, milestones, and more. How convenient would it be for them to track their progress, access resources, or even leave notes all in one place?
Creating invoices for each project milestone is a breeze with Squarespace. It automatically sends out emails with a "pay" button, guiding clients directly to your payment details. Once they’ve paid, the system marks the invoice as settled. If your client happens to miss the invoice email, no worries you can simply resend it through the Squarespace app.
And if you ever need to make changes? Editing, resending, or even canceling an invoice is super simple. Your clients will appreciate the simplicity of logging into their Squarespace dashboard to check on their project’s progress, review resources, and communicate with you.
I have written an article about how to use Squarespace invoicing so you can check it out for more details.
Squarespace Coaching Website Templates
Ever thought about starting your coaching business and turning to Squarespace for its array of free templates, only to find they don’t quite hit the mark? It’s a common issue many face. While these templates are visually pleasing, they sometimes fall short in addressing the specific needs of a coaching business. You might be missing essential features like a dedicated course page or other specialized functionalities.
So, what's the solution here? Consider purchasing a website template crafted specifically for coaching businesses by designers who truly understand the nuances of the industry. These templates are not only aesthetically pleasing but are also thoughtfully built to reduce bounce rates. They achieve this by featuring strategically placed Call-to-Action (CTA) buttons and an engaging layout that captures attention and encourages interaction.
Take the Next Step
So, if you think that building a professional website for your coaching business would be too complicated or expensive? Well, it's time to put those worries to rest. With Squarespace, creating your online presence is not only possible but also easy and affordable.
Think about it, how great would it be to have access to tools like scheduling, email marketing, member areas, and much more? And the best part? You don't need a design degree or coding experience. Squarespace's intuitive drag-and-drop builder makes it accessible for everyone, regardless of technical skill. So, why wait any longer? Dive into the world of Squarespace and start enjoying its wide array of features designed just for you.
Pressed for time or hesitant about high design costs? Don't worry! Check out our coaching website templates from our Template Shop, professionally designed to help coaches like you succeed. You can easily swap out the text and images. Everything else is taken care of for you. With such a straightforward process, nothing is standing in the way of bringing your coaching business online today.
Welcome to my corner of the web! I’m Pat, a passionate Squarespace website designer dedicated to helping creative entrepreneurs confidently launch their websites and book more clients. My goal is to empower you to create a digital presence that not only captivates your ideal clients but also converts visitors into loyal customers. Whether you're looking to revamp your existing site or start from scratch, I'm here to guide you every step of the way
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